Long-tail keywords are those longer, more specific phrases that users type into search engines. While shorter, more general keywords like "shoes" may have high competition, long-tail keywords like "women's athletic sneakers" tend to have much lower competition and can generate highly specific traffic to your website. By incorporating long-tail key

should you find that you’re successfully ranking for reduced difficulty keywords, move on on the medium difficulty ones.  In relation to PPC keyword research, Google Keyword Planner is amongst the best tools around. It's completely free (even if you don't invest in Google Ads), so you in no way have to bother with managing into limits or expens